Test yourself by reading these 2 versions of the same job… Marketing Manager London | Full-time | On-site About the job Referment is partnering with Kilnbridge who are the UK’s leading structures specialist who are looking to recruit a Marketing Manager to help shape, build and elevate their profile across four operating businesses from a…
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I’ve always been massively against putting “We will only respond to successful candidates” at the bottom of job ads. From a marketing perspective, I’ve always felt it’s utterly stupid to deter qualified people from responding – especially if it’s a really good job ad. And by “a good job ad’ I mean the kind of…
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There’s very little accurate data on how people respond to recruitment advertising. That’s mostly because how the data is collected is one-sided. It’s often one-sided because all (or most) of the people surveyed are active candidates – and believe it or not, active candidates consume job advertising differently to passive candidates. A passive candidate is…
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The Job Description Position Title: Marketing ManagerGeographic Location: Amsterdam, NetherlandsCompensation Package: Up to €70,000 annum Company Overview: My client stands as a preeminent leader in the global adult retail industry, providing an extensive array of products that includes erotogenic devices, intimate wear, and prophylactic solutions. Our enterprise maintains a robust presence online alongside a physical…
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The term “passive candidate” has existed for almost as long as I can remember. A passive candidate is basically you – if you happen to not need a job at the moment. It’s not a term everyone likes, partly (I think) because it’s somewhat glib and belies a complexity that exists in every single person. …
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Account/Project Manager £35-45k + new biz commission UK. Hybrid (2 days a month in London) Full time Love corporate red tape? Enjoy being a small cog in a big machine? How about being micromanaged? Or not having the flexibility to slot work around family stuff? Nope, didn’t think so. You’ve been working in ad agencies…
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The idea When I first heard the term ‘Employer Branding’ back in 2003, I was hooked by the name alone. I started learning as much as I could about it, because as newly created job disciplines go, this one made sense. It made sense (to me at least) because it merged the two main areas…
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There’s been plenty of talk recently about how Artificial Intelligence could remove the need for recruiters. Great. Bring it on. I’m looking forward to the day when robots will be doing our jobs. Obviously, robots don’t need salaries, which means that we can muck about at home all day on full pay. That’s how this…
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For years I’ve advised recruiters that one of the side-effects of publishing great jobs ads is that it reduces how many inappropriate people apply. My thinking was that if a job ad was readable, more people would actually read it. And that if people read it and weren’t suitable, they wouldn’t apply. Plus, my own…
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Ever wondered how candidates would come across if their CVs acted like job postings? Me too. Here’s what that might look like… ABOUT ME:I’m a passionate (insert job title here). You’ll love employing me because I’m a great communicator, and can work alone and as part of a team. WHAT I’M LOOKING FOR:A job that…
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For as long as I can remember, 3rd party recruiters have held the view that candidates accepting counter-offers is a bad idea – not just for them and their fee, but also for the candidate’s immediate career prospects. The most popular rationale used to justify this is that once a candidate accepts a counter-offer, their…
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Here’s another post in my ‘punched in the face’ series. This is another myth that needs to be… well, you get the idea. This is another of those binary observations that masks the real truth. And the real truth is that Hiring Managers don’t like working with bad recruiters. But they do like working with…
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This is another recruiting myth that needs to be punched in the face. Here’s few more myths to get you in the mood… 🚫 Jesus was born on December 25th🚫 Mice love cheese🚫 NLP is scientific🚫 Fortune Cookies are Chinese🚫 Napoleon was a shortarse This “failed recruiter” thing was started by the agency sector back…
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This bullshit is usually trotted-out by recruiters who are rubbish at producing job ads. You might think my characterisation of this is a little harsh, so let me explain… If your attempts at attracting the right people through job ads aren’t working, what are you doing differently in your messaging that makes headhunting more effective?…
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Ever seen a myth get repeated so many times that you’ve secretly wished it was a person so you could punch it in the face? Me too. Especially this one. I’ve read loads of blogs from job boards on how to write a job ad and based on those experiences, I can categorically say without…
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There seems to be an almost machismo belief among some in the recruitment community that direct sourcing is what real recruiters do and posting job ads is what weak recruiters do. It’s like when my grandad used to tell me what ‘real men’ do, presumably because he felt he had to discourage me from becoming…
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For a few years now I’ve been trying to encourage recruiters to redefine how they see job adverts and job descriptions. And it often feels like trying to attack a castle with a rolled-up newspaper. That fight will go on until I die. Being a glutton for punishment, I’m also going to try to redefine…
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“Before you were a recruiter, you were a human being.” This is a phrase we use often on our training courses. And we continue with; “And you need to write in a way that appeals to other human beings.” Make it easier for people A contributory factor to people wanting to read something is ease…
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It’s shocking I know, but there are still some people out there who think they don’t need to take one of our recruitment copywriting courses. Here are some of the reasons they give: “We don’t really use job adverts. We’re headhunters.” Advertising jobs and direct sourcing are fundamentally the same thing. They both involve persuasion. Or…
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If you were ever going to write a real job advert, probably the most critical element is the opening sentence. Whenever someone clicks on a job ad, they’ll instinctively read the first line. This is your chance to motivate or intrigue them into wanting to keep reading. First lines matter Below are some examples of…
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