• Why write better job ads?

    Writing better job ads will help you stand out from the rest, attract more applications from your target candidates (including the hard-to-find ones), and maybe even filter out a few time-wasters.

  • What's included?

    You’ll discover the theory behind writing effective job ads and practice a tried-and-tested formula that you can implement for all your future adverts, emails, InMails, and even candidate conversations.

  • Who is the training for?

    Our training is specially designed for recruiters, including sole traders, agencies, and in-house. It's also helpful for HR professionals and hiring managers, and suits all levels of experience.

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What attendees say about our training

Ad engagement tripled

Sarah Potter

How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’. We’ve made a number of direct hires this way, saving time AND money.

Attracted better candidates

Yasmine Gray

This week we had an application that directly quotes my advert, citing it as the reason we caught their attention. This candidate could earn significantly more money with a more established company, but my advert convinced him to consider us anyway. Solid proof that the course has helped us attract new/better candidates.

Changed the way I look at marketing my jobs

Michael Hewitt

The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.

This course is essential

Damien Deighan

This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to write compelling job adverts.

Better understanding and capabilities

Rachel Frost

Left the course with a much better understanding of the science behind a good ad, and the capabilities to write one.
Data Science Talent
Nine Dots
Distinct Recruitment
Warner Media

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About your tutors

Mitch Sullivan

Mitch started in recruitment 30 years ago. You might recognise him from LinkedIn, where he regularly shares his insights into the industry, and has tens of thousands of followers.

In 2016, he invited Jackie to join him in delivering live Copywriting for Recruiters courses up and down the UK and Ireland. Since then, they've trained hundreds of recruiters how to write better job ads.

Mitch also does personal mentoring for recruiters and trains contingency recruiters how to transfer to retained.

For more information, please see fasttrackrecruitment.com

Jackie Barrie

Jackie has worked for 30+ years as a generalist copywriter, both in-house (where she was a hiring manager) and freelance.

She has run training courses for over a decade, both online and offline.

She’s also spoken at conferences around the world, and has published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers.

She has a degree in psychology and originally trained as a journalist.

For more information, please see jackiebarrie.com

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