An advert always beats a description

By taking this training course, you’ll discover the theory behind writing effective job adverts (as opposed to job descriptions) and practice a tried-and-tested formula that you can use for all your future adverts, emails, InMails, and social media posts.

It’s specially designed for you if you work in recruitment agency or a corporate talent acquisition team. It’s also helpful for HR professionals and hiring managers and suits all levels of experience.

Online Course

You’ll learn how to write effective job ads.

Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.



Online Course + Individual Coaching

You’ll learn how to sell jobs more effectively in writing.

And that’s regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.


Online Course + Workshop

A bespoke programme for corporate recruiters, HR professionals, and groups from recruitment agencies.

Includes the pre-recorded course, a writing assignment and customised live training as a group. Each workshop can cater for between 6 and 10 delegates.


I've followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.

Ward Hampton
Ward Hampton View Linkedin Profile

Everyone on our team has done this course, as will all future employees too.

Cian Crosse
Cian Crosse View Linkedin Profile

As we're getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn't exactly designed for me, it was really eye opening and I've got some immediate ideas to rewrite my job ads. Highly recommended.

Chris Kranz
Chris Kranz View Linkedin Profile

This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to do that.

Damien Deighan
Damien Deighan View Linkedin Profile

I liked the way the course referenced studies and data and used stories to make the concepts more real. The tests between modules were fun and the UX was flawless. If I left it and came back the next day, I could jump back in with no problem.

Kiera Tsenti
Kiera Tsenti View Linkedin Profile

I learnt so much, from structuring the ad to learning what hooks work best, etc. If every recruiter went on this course, job searching would be a dream for everyone!

Jason Howlin
Jason Howlin View Linkedin Profile

The content is spot on, and the bite-size delivery is straight-talking. Perfect for those with busy schedules or a short attention span. Thanks again!

Joanne Bell
Jo Bell View Linkedin Profile

Thought provoking, clever and refreshing. The idea you have torn up the traditional way of writing a job ad is great and very current to how I see organisations wanting to engage with their audience.

Toby Wurthman
Toby Wurthman View Linkedin Profile

I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.

Sharn (Gill) Lalkiya
Sharn Lalkiya View Linkedin Profile

It’s the little things…

One of the things I’ve learnt over the years is that effective recruitment is usually the result of lots of small marginal gains. If looked at in isolation, these small margins might seem to be trivial or inconsequential. But when looked at collectively, they’ll often be the difference between filling a job first time and it…

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"Two pages in and I'm hooked. This is a wonderful book - accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop's Fables for recruiters." - Hung Lee, Recruiting Brainfood