The Training | The Intelligence
Taking the Job Brief.
Get it right at source. How to interrogate a hiring manager and surface the reasons worth writing about before a single word is written.
Price:
£150
Time:
1–2 hrs
Format:
Pre-recorded course
Access:
Lifetime
What it is / The overview
A good advert needs good raw material and that raw material comes from the job brief conversation with the Hiring Manager. This standalone mini-course shows you how to get the quality of information you need — the conversation that everything else depends on.
It stands on its own and supports the main Course – although neither is a prerequisite for the other. It’ll also make you better at managing clients and assessing candidates.
Who it’s for
Recruiters who keep getting thin briefs and end up writing ads with nothing meaningful to say.
Anyone, new or senior, who wants a repeatable structure and the questions that uncover the good stuff.
What’s included
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The Copy Platform — my own job-briefing document, in a Word doc that’s yours to customise. A free, high-value download.
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The nine question categories that structure a proper brief.
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The follow-up questions that uncover why someone would want the job. Or at least be curious to want to find out more.
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A completion certificate and lifetime access to revisit.
Work through it and if you’re not satisfied, let me know within 30 days and we’ll sort it out.
What’s inside / The syllabus
Ten chapters. Twenty-three lessons. Around an hour.
01
Getting started
What’s in this course · How it works · Before you start
02
The foundations
Setting the scene · Candidate attraction · Candidate assessment
03
The meeting
The job brief meeting · The 9 question categories
04
About the job
Company insight · Job purpose · Responsibilities & goals · Reporting lines & budgets · Compensation & benefits
05
Who, what & why
The target candidate
06
The process
Interview process & timescales
07
Why people change jobs
Why the target might want the job (1 & 2) · Good follow-up questions
08
Summary
Quick reminders · Dealing with hiring managers
09
Next steps
What next? · The Copy Platform
10
Conclusion
How did you get on? · Downloads & further reading · Completion certificate
Animated video, text, downloads, activities and quizzes — typically around 60–90 minutes.
What people say / Proof
Hiring success starts or fails at the brief.
Job briefings are the foundation of any successful recruitment process, yet there is a severe lack of training and awareness on how to run them effectively. This course solves the problem. You’ll come away with a thorough and effective structure, plus a wealth of impactful questions to uncover key insights and benefits about the role.
Matthew Mercer-Elgenia
After 2 decades in the recruitment profession, it is always lovely to be surprised by or reminded of what makes a great job briefing session. Do yourself a favour & sign up. Hiring success starts or fails at the job brief.
Katrina Collier
I highly recommend this Taking the Job Brief course. There is something to learn for all levels of recruitment experience. It’s nigh on impossible to write a compelling ad or promote a role in your outreach without having taken a solid job brief.
Martina McDermott
Questions / FAQs
All the information you need to fill a vacancy — sometimes called an intake meeting or job profiling. Without good information, you can’t properly attract or assess the right people.
No. Both stand alone, but a good brief makes writing ads, emails and InMails far easier.
Yes. Most just need to grasp that the candidates they want aren’t desperate for another job.H
Around an hour, longer if you follow all the links. You get lifetime access to revisit.
The other ways in / The rest