The Training | The Practice
The Personal Course.
The Course, plus a real ad you’ve written marked by me. What works, what doesn’t and what to change. Theory, then practice.
Price:
£445
Time:
5 hrs
Format:
Course + writing + coaching
Access:
Lifetime
What it is / The overview
Everything in The Course, plus the part that makes it stick: the reinforcement coaching.
You write a real job advert, I mark it, give you feedback and together we make it even better. A one-hour, one-to-one session built entirely around your writing — what’s working, what isn’t and exactly what to change and why.
Theory is covered by the course. This adds the reinforcement — practice and personal feedback.
Who it’s for
Recruiters who learn best by doing and want their own work looked at and assessed by me.
Anyone wanting a small group booking with fewer than six delegates.
What’s included
→
Everything in The Course, start to finish.
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A writing assignment — you write a new job advert using what you’ve learnt so far.
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A one-hour 1:1 coaching session with me, built around your assignment.
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Lifetime access to all the course materials.
Work through it and if you’re not satisfied, let me know within 30 days and we’ll sort it out.
What’s inside / The syllabus
Eleven chapters. Thirty-eight lessons. Then we talk.
01
Introduction
What’s in this course · How it works · Before you start
02
Putting job advertising into context
History & trends · Where most job ads go wrong · Job ads & job descriptions · Identifying & choosing key facts
03
Putting yourself in the reader’s shoes
The reader’s point of view · The Tegze study · Where people read ads
04
The 4-step formula
Introducing AIDA · Self-assessment
05
Grabbing attention
Headlines that stand out · Headline techniques
06
Maintaining interest
Structure · How people read online · Keeping interest
07
Generating desire
Support language · Facts and stories · Features into benefits
08
Prompting action
The call to action · Where it goes wrong · A sample ad
09
Trends in copywriting
Honesty & transparency · Copywriting advice
10
Conclusion
Using your new skills · Summary
11
What’s next
Practise your ad-writing — then bring it to me
The full course (about three hours), then a personalised one-hour coaching session built around an ad you’ve written.
What people say / Proof
The feedback is where it lands.
Now, candidates regularly tell me they’re not active, but applied because it felt like the advert was particularly speaking to them. It’s not only helped my job ads, but also my emails, InMails and even text messages.
Kavi Kumar
The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great coaching. It’s changed the way I look at marketing my jobs & myself.
Michael Hewitt
This training really set me on my way to billing more. It also help me review how I communicated and interacted with people, not just via an advert but in person.
Graeme Harper
Questions / FAQs
It’s The Course plus practice and a personal one-hour coaching session with me, built around a real ad you’ve written. Theory, then reinforcement.
Yes — it’s ideal if you want a group booking with fewer than six delegates.
Yes — but only once you’ve mastered structure, style and tone of voice. That’s the foundation everything else sits on.
Yes. Work through it and if you’re not satisfied, tell me within 30 days.
The other ways in / The rest