Online Course + Individual Coaching

You’ll learn how to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.

Also includes one round of 121 feedback/coaching (on one of your own job ads), which you’ll write soon after completing the online course.

The cost per person is £438.

All prices include sales tax.

This option is ideal if you want to make a group booking and have fewer than 6 delegates.


What’s in it?

10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning. Followed by 121 coaching where we will work with you on one of your newly written job ads.


  • What’s in this course?
  • How the course works
  • Before you start

Putting job advertising into context

  • History of job advertising
  • Trends in job advertising
  • Do candidates search online for jobs?
  • Where most job ads go wrong
  • Job ads & job descriptions (FREE PREVIEW)
  • Identifying key facts
  • Which facts to include
  • Self-assessment: Putting job advertising into context

Putting yourself in the reader’s shoes

  • See things from your reader’s point of view
  • Why people leave jobs: The Tegze study
  • Tegze: Interpreting the results
  • Where people read ads
  • Self-assessment: Putting yourself in the reader’s shoes

4-step formula for writing effective ads

  • Introducing AIDA
  • Self-assessment: Four-step formula for writing effective ads

Grabbing attention

  • Grabbing attention
  • What is a headline?
  • Writing headlines that stand out
  • Headline-writing techniques

Maintaining interest

  • Structure of your ad
  • How people read online
  • Keeping people’s interest
  • Self-assessment: Maintaining interest

Generating desire

  • Using support language
  • Facts and stories
  • Turning features into benefits
  • Self-assessment: Generating desire

Prompting action

  • Call to action
  • Where the CTA goes wrong
  • Sample ad

Trends in copywriting

  • Openness, honesty and transparency
  • Copywriting advice


  • Using your new skills
  • Summary
  • How did you get on?

What’s Next

  • Practice your ad-writing skills


You are given permission to be different, and it’s great.

Edward Collins

This course has brilliant insight and effective yet simple ways and formulas in explaining how create great adverts. Thank you!

Emma Parkinson
Emma Parkinson View Linkedin Profile

It combines the underlying theory with some great real-world examples and anybody involved in sourcing candidates should do this course.

Mark Walsh

I went into this hoping to tighten up my writing a bit; I don’t think I was expecting the course to completely upend everything I thought I knew about how to craft a compelling piece of recruitment marketing. Great format and enjoyable too.

Nick Mina

I’ve followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.

Ward Hampton
Ward Hampton View Linkedin Profile

Loved this training! Have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live.

Tanja Faux

I love how you can complete the course at your own pace. Another plus is that, as a non-English native, I can also say that everything is very comprehensible, and the tips stay valid in other languages and countries.

Nina Desmet
Nina Desmet View Linkedin Profile


What technology do I need?

All you need is a computer, tablet or smartphone and high-speed internet access.

Can I see a preview?

Yes. To access a free lesson, please click here. You can see the course overview here. This should give you a better sense of the quality and style of the course and the integrity of the content.

Can I contact the tutor(s)?

If you have any questions or need any help, please email

How do I pay?

You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email

Is there a satisfaction guarantee?

If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email and we’ll see what we can do for you.