“My Copywriting for Recruiters training will show you how to attract more of the right candidates.
“You’ll discover the theory behind posting effective job adverts (not job descriptions) and practice a tried-and-tested formula you can use for all your future ads, emails, InMails and social media posts.
It’s been specially designed for you if you work in a recruitment agency or a corporate talent acquisition team. It’s also helpful for HR professionals and hiring managers, and suits all levels of recruiting experience.
Last time I looked, it was the only proper online training built specifically for recruitment copywriting. Everything else is general copywriters dabbling and cheap courses on Udemy that teach people to make the JD look nicer.”
Mitch Sullivan – Recruiter, Writer, Trainer & Founder of Copywriting for Recruiters
Taking the Job Brief
Learn more about how to get the quality of information you need to attract and assess the right candidates.
It all starts with the conversation you have with the hiring manager.
Are you writing a job ad or a ransom note?
Pretty much every article about recruitment advertising I’ve ever read (and I’ve read a lot) is undermined by its ignorance of what a job description’s purpose really is. And for the avoidance of doubt, in the hands of a recruiter, a job description’s purpose is to inform a candidate about the scope of a job. …
This copywriting course was a real eye-opener in understanding the underlying motivations that drive people to make career moves. Understanding the difference between a job description and a job advert is key to getting beyond the corporate jargon that people just scroll by these days.
Working in niche markets such as DevOps and Cyber Security, I’d given up on job adverts and had convinced myself they didn’t work. Then I decided to do the Copywriting for Recruiters training course and have been converted.
I’m now consistently getting better responses from my ad copy and there is no looking back. I’ve come to realise that it is possible to unearth great talent with good quality written copy.
I’ve followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.
Everyone on our team has done this course, as will all future employees too.
This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to do that.
I liked the way the course referenced studies and data and used stories to make the concepts more real. The tests between modules were fun and the UX was flawless. If I left it and came back the next day, I could jump back in with no problem.
I learnt so much, from structuring the ad to learning what hooks work best, etc. If every recruiter went on this course, job searching would be a dream for everyone!
Thought provoking, clever and refreshing. The idea you have torn up the traditional way of writing a job ad is great and very current to how I see organisations wanting to engage with their audience.
I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
I really enjoyed the copywriting course, it’s dynamic, direct to the point and with the short and focused exercises you can really put into action what you have learned. Also, English is my 2nd language and I found the content clear, easy to understand, explained in a non complicated way, which makes learning fun and keeps you interested.
The Taster
The first part of the course. It shows you where most job ads go wrong, and how the training’s taught, before you spend anything.
It’s free. It takes 30 mins and the subscription is for 14 days.
The Course
The whole method, at your own pace. Learn to write job ads and outreach people will want to read. You do the work, nobody checks it.
Lifetime access.
The Personal Course
The Course, then I mark a real ad you’ve written — what works, what doesn’t, what to change and why. Includes a one-to-one coaching session with Mitch.
We’ll explore the thinking, not just the writing.
Lifetime access.
The Full Course
The course and coaching, plus Taking the Job Brief. The whole thing, from getting the brief right to the finished job ads and outreach messages.
Lifetime access.
Click the link to contact Mitch for a quote.
Some of our Group Course clients…
The ‘Ad Lip’ Sign-Up
As the name suggests, you’ll get links to articles on marketing and advertising (the ‘Ad’) along with my own occasional commentary (the ‘Lip’).
More specifically, you’ll find things I found interesting on LinkedIn, longer articles that might be worth reading, the occasional ad worth pulling apart. You’ll know within one issue whether it’s for you.
Get a free copy of Mitch’s book
“Two pages in and I’m hooked. This is a wonderful book – accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop’s Fables for recruiters.”
– Hung Lee, Recruiting Brainfood
“Mitch is my kind of thinker – capable of picking intellectual holes in hot fashions and hyped-up trends, showing how they are often little more than fluff and fairy tales. He’ll then jolt you back into the real world with his energetic form of cynicism that draws on established truths and a creative examination of future possibilities.”
– Dr Richard Claydon, Chief Cognitive Officer, EQ Lab
