Copywriting is a skill that stays with you forever, regardless of what job you do in the future.
Learn how to write proper job adverts — not job descriptions.
Understand how candidates think, what they respond to, and how to structure ads that convert.
If you want the skill, this is where you get it.
Recruiters don’t have a sourcing problem.
They have an engagement problem.
Most job ads are job descriptions with a logo at the top. They don’t engage the right people – most of whom aren’t desperate for another job.
They don’t give the right candidates a reason to respond. And they definitely don’t help you stand out to potential clients.
Better job adverts fix all of that because it’s the most public sign of how good at your job you are.
Plus, it will also improve your outreach messaging.
Copywriting for Recruiters – the training
This is much more than training that’s based on universally accepted advertising principles. It’s been tailored specifically for recruiters.
It’s the practical, no-nonsense way to write ads that work for real recruiters, on real jobs, in the real world.
You’ll learn:
- How to sell the job properly
- How to attract more passive candidates
- How to structure ads so people keep reading
- How to make benefits stand out
- How to avoid sounding like every other agency
Choose the training option that fits how you work.
High quality ads. Fast turn around. Low cost. With my AI tool, you get all three.
If you’d rather skip the learning and just get high-performing adverts in minutes, use the tool.
It writes ads using the same frameworks I teach – just without the time, effort or guesswork.
It’s like always having me in your back pocket.
What better adverts help you achieve.
More relevant applicants, which means:
- Better pipelines
- Ad performance clients can see
- Less time rewriting job descriptions
Whether you learn the skill or automate it, the outcome is the same – better hires in less time.
And you’ll have more confidence in what you publish.
And that will have a knock-on effect on the other parts of your job.
mitchs.ai – write high-performing adverts in minutes
The tool writes job adverts the way I teach them in the training — candidate-focused, structured properly and free of job-description clutter.
It’s built purely for recruiters.
- No prompts needed.
- No guesswork.
- Just good ads, fast.
Key points:
- Only £10 per ad
- First ad is free
- Built using my deep knowledge and frameworks
- Designed for real recruiting, not generic AI
- Attract better candidates with less effort
What recruiters say…
You’ll find this course enjoyable and thought-provoking. It’ll make you re-think candidate engagement and the way you write job ads.
I’m normally quite sceptical of recruitment trainers, but Mitch was always someone I admired. This only grew once I did one of his online courses. I highly recommend them. They are both refreshing and useful.
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
Everyone on our team has done this course, as will all future employees too.
Over the years, I’ve attended a LOT of L&D programs/courses and they usually don’t connect with me the way this one did. Seriously the most valuable training course I’ve been on in years!
The 121 coaching session with Mitch definitely got me back to winning ways and my Inmail response rate has risen from 36% to 48%. I feel like a real writer.
Who’s behind all this?
I’m Mitch Sullivan and over the past 10 years, I’ve trained over 2,000 recruiters on how to write job adverts properly.
And because not everyone has time to learn the skill, I built an AI tool that applies the same principles automatically.
Whether you want the skill or the speed, you’re in the right place.
Start wherever suits you best
Built by Mitch Sullivan — improving recruitment advertising for more than 10 years.
The ‘Ad Lip’ Sign-Up
As the name suggests, you’ll get links to articles on marketing and advertising (the ‘Ad’) along with my own occasional commentary (the ‘Lip’).
Get a free copy of Mitch’s book
“Two pages in and I’m hooked. This is a wonderful book – accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop’s Fables for recruiters.”
– Hung Lee, Recruiting Brainfood
