(Online Course + Workshop)
A bespoke programme for corporate recruiters, HR professionals, and groups from bigger recruitment agencies. Includes pre-recorded course, writing assignment and customised live interactive training as a group.
Please contact Mitch for a group invoice and coupon code for your attendees to access the programme without paying individual fees.
The cost per person is £546. All prices include sales tax.
The minimum number needed to run a group programme is 6 people.
What’s in the online course?
10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning. Followed by 121 coaching with Mitch who will work with you on one of your newly written job ads.
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions (FREE PREVIEW)
- Identifying key facts
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
- Using your new skills
- How did you get on?
- Practice your ad-writing skills
Some of our previous clients
All you need is a computer, tablet or smartphone and high-speed internet access.
Experience has taught us that it becomes harder to give everyone the individual attention they need if there are more than 10 delegates. The ideal number is 8.
Yes. Once you learn structure and some fundamental copywriting techniques, you will gradually become a better writer, the more you practice.
No. Being creative isn’t necessary to produce effective job adverts. It’s more about assembling your ad in the right way and presenting the information in a way that encourages the reader to want to keep reading. Creativity is far less reliable than structure and clear, unambiguous writing.