The Group Course
This is the most popular option amongst corporate clients with large internal recruitment teams.
It will take your group of recruiters through the theory of writing job adverts and then through a writing assignment and culminating in a half-day workshop for the team.
It adds practical knowledge to the theory.
The Group Course includes:
- The Standard Course.
- A writing assignment, where each delegate practices what they’ve learnt so far.
- A half-day, customised, interactive group workshop via Zoom.
- The ‘Book of the Course’ which contains all the course content, plus a bit more.
The minimum number needed to run The Group Course is 6 people.
£390 per person
When you’ve made your booking, all delegates will be sent a coupon code so they can access the pre-recorded course without paying individual fees.
What’s in the Group Course?
11 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning.
Followed by a writing assignment and then a half-day workshop with Jackie and Mitch who will study their writing assignments and prepare the most relevant learning points for the team.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions
- Identifying key facts (FREE PREVIEW)
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze study: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
What’s Next
- Practice your ad-writing skills
FAQs
Probably because you’re posting job descriptions rather than job adverts. Not posting JDs and hoping they behave like job adverts is usually the starting point.
Experience has taught us it becomes harder to give everyone the individual attention they need if there are more than 10 delegates. The ideal number is 8.
Yes. Once they learn structure and some fundamental copywriting techniques, they will gradually become better writers the more they practice.
No. Being creative isn’t necessary to produce effective job adverts. It’s more about assembling the advert in the right way and presenting the information in a way that encourages the reader to want to keep reading. Creativity is far less reliable than structure and clear, unambiguous writing.
It makes no difference if you have 6 months or 6 years experience. In fact, recruiters with less experience usually have fewer bad habits to unpack.
Yes probably, although it is already customised based the writing assignment each delegate submits to us. Contact us and tell us what you’re specifically looking for.
Yes. To access a free lesson please click here. You can see the course overview in the ‘What’s in the online course’ section on the left of this page.
This should give you a better sense of the quality and style of the course and the integrity of the content.
All you need is a computer, tablet or smartphone and high-speed internet access.
Mitch and Jackie’s course helped us move our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
This course exceeded my expectations, it was very informative and useful. I cant wait to put what I have learnt into practice.
Impactful, straight-talking, empowering. What more would we expect from Jackie and Mitch?
After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing job vacancies. This course has taught me a stack of new information that I’ll be putting to immediate use.
How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’.
Highly recommended. Would do it again. You should too.
Across Talent Acquisition we spend a fortune advertising our jobs, but tend to spend far less actually upgrading and improving the content within them. So it was great to get some external support, training and perspective on our job adverts.
The pre-recorded element of the course was split up into bitesize chunks really well and the content was informative and thought-provoking. For someone who’s been in recruitment over 20 years, I learnt so much from this training programme.
I just learnt that ‘Always Be Closing’ starts with how you attract candidates. This course will change the way I recruit. P.S… The lessons are brilliant.
This training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and gave me a greater appreciation for the English language, copywriting and getting into the mind of the reader. I highly recommend this to anyone wanting to take their writing/advertising skills up a few levels.
