The Standard Course
This is a pre-recorded training course that will guide you through the process of writing effective job ads.
What you’ll learn is equally applicable to messaging, email and social media posts and with practice, you should soon be able to produce job marketing that will help you:
- Attract better quality candidates.
- Convert and retain more clients (if you’re an agency).
- Win more respect from your hiring managers (if you’re inhouse).
It takes around 3 hours to complete.
You can do it in as many sessions as often as you want and revisit any parts of the course as often as you need to.
You’ll have access for 30 days from the date you first access the course materials.
You will also get a personal link to the Book of the Course, which is an online flipbook containing all the course content, plus a bit more.
£150 per person
What’s in The Standard Course?
10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions
- Identifying key facts (FREE PREVIEW)
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze study: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
FAQs
Probably because you’re posting job descriptions rather than job adverts.
Not doing that is the starting point to being able to craft something people will want to read.
Yes, definitely.
But much would depend how good the job post needs to be to attract the right types of candidates. If it needs to look like all the other tens of thousand job posts, Chat GPT works just fine.
We think you should aim higher than repeating what everyone else (including Chat GPT) is doing. One day it will stand you in good stead, if only because you’ll know how to prompt AI properly.
Plus, writing and being creative should be the fun part of being a recruiter.
Yes. Qualified people, who aren’t desperate for a job, will only read a job post if it starts off by telling them how the job might be better than the one they’re currently doing.
It gives them a reason to keep reading, which is a job ad’s first objective.
Yes. On completing the Standard Course you’ll be given a 61-page ebook that gives you a permanent resource to always be able to refer back to. If you want 121 coaching support, the best option is the Personal Course.
Yes. Once you learn structure and some fundamental copywriting techniques, you’ll gradually become a better writer, the more you practice.
No. Being creative isn’t necessary to produce effective job adverts. It’s more about structuring your ad in the right way and presenting the information in a way that encourages the reader to want to keep reading. Creativity is far less reliable than structure and clear, unambiguous writing.
This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@copywritingforrecruiters.com
You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email mitch@copywritingforrecruiters.com
If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email Mitch at mitch@copywritingforrecruiters.com and we’ll see what we can do for you.
Yes. To access a free lesson please click here. You can see the course overview in the section on the left of this page.
You can also experience the course here, for less than it costs to buy a round of drinks.
This should give you a better sense of the quality and style of the course and the integrity of the content.
All you need is a computer, tablet or smartphone and high-speed internet access.
What is stopping the overwhelming majority of the recruitment agency & TA world from ditching the “We” focus and moving towards “You” focused ads? You can go on LinkedIn right now and read job ads from the largest companies in the world and scant few of them make any attempt to lead with the desired future state of the talent pool.
To say the Copywriting for Recruiters course changed my advert writing is an understatement. It completely transformed it! I’ve seen a significant increase in relevant applications ever since.
Now, candidates regularly tell me they’re not active, but applied because it felt like the advert was particularly speaking to them. It’s not only helped my job ads, but also my emails, InMails and even text messages.
Looking back at my job marketing prior to doing the copywriting course, I can definitely say it has improved massively and as a result, I get much more engagement from my messages and applicants from my job ads. It has consistently helped me to attract candidates who don’t necessarily have their CV on the usual job boards.
After doing the Copywriting for Recruiters group programme and changing the way I write job ads, I started getting lower overall response rates but with a much higher % of relevant candidates. I would recommend this course to everyone.
I often struggled with writer’s block. This course proved to be the creative breakthrough I needed. It gave me new perspectives and techniques, allowing me to overcome mental barriers and tap into my creativity.
The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Recruitment is about marginal gains and this course will help you understand the history of job ads and how easily you can turn a job description into something people will want to read! I really enjoyed this course.
This course really set me on my way to billing more. It also help me review how I communicated and interacted with people, not just via an advert but in person.
