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What recruiters can learn from Aristotle

What recruiters can learn from Aristotle

Jackie Barrie

Written by: Jackie Barrie

You’re trying to persuade (the right) people to reply to your job ads.

The Ancient Greek philosopher (384–322 BC) recommended three principles of persuasion that still apply today:

1. Logos: Logic and reason
2. Pathos: Emotional appeal
3. Ethos: Character and credibility

1. Logic and reason

People make rational decisions about which jobs to apply for. Appeal to their logic by stating the facts. Quoting numbers. Proving all your claims with evidence. (This particularly applies to jobs where logic is important, such as software engineers.)

2. Emotional appeal

People make emotional decisions about which jobs to apply for. Appeal to their emotions by telling stories. Tell them why they’ll like, enjoy or love the job. (This particularly applies to jobs where emotion is important, such as the care sector.)

3. Character and credibility

People do business with people. Write in an authentic tone of voice that expresses unique personality for you, your agency or the employer brand. Demonstrate your credibility by being open and honest. Share case studies, testimonials, reviews or recommendations. (This applies to every job.)

If you’re looking for new ways to attract candidates to jobs, take a look at our Copywriting Training Courses

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This is a pre-recorded taster course that will give you a clearer understanding of why writing effective job ads is important.

It also allows you to experience the training, which will help you decide if you want to invest in one of our copywriting training programmes.

The Taster Course

The Standard Course

You’ll learn how to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.

Includes the pre-recorded course only.

Standard Course

The Personal Course

You’ll learn how to sell jobs more effectively in writing. And that’s regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.

Includes the pre-recorded course, a writing assignment and customised live reinforcement coaching via Zoom.

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A bespoke programme for corporate recruiters, HR professionals, and groups from recruitment agencies.

Includes the pre-recorded course, a writing assignment and customised live training as a group, via Zoom. Each workshop can cater for between 6 and 10 delegates.

The Group Programme

Taking the Job Brief

You’ll learn more about how to get the quality of information you need to be able to write a quality job advert, or series of emails and InMails. It all starts with the conversation you have with the hiring manager.

Taking the Job Brief
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