Recruitment copywriters, write like a human
Have you ever used any of these words in your job ads?
– Incumbent
– Applicant
– Candidate
– Role
– Job
– Position
-Opportunity
– Vacancy
If yes, stop it.
Especially if you added an adjective in front e.g.
– Successful applicant
– Ideal candidate
– Excellent opportunity
Recruiters often fall into the trap of writing like other recruiters. They use recruiter jargon. They think that’s the way it should be done because that’s the way so many other recruiters do it.
(AI is the same. It can only regenerate what’s already out there. Humans are – or should be – better than that.)
Remember, you’re writing to human beings. So you need to write like a human. Think how you’d describe the role to someone in the pub or a coffee shop, and write as you speak.
Replace words such as applicant or candidate with the word ‘you’. It communicates directly with the brain of the reader. And that’s what they are at the point of reading your ad. A reader.
There’s no need to mention words such as role or opportunity. It’s a job ad. Readers know you’re talking about a job. Just tell them why what they’ll be doing, where they’ll be doing it and – most importantly – why they’ll like it.
Delete adjectives. They’re usually unmeasurable clichés. They add meaningless fluff to your ad. Instead, include facts. Tell stories. Give evidence. Quote numbers. Providing proof of your claims (and explaining your demands) adds believability.
In a world where many fear the robots are taking over, it’s more important than ever to write like a human. Our recruitment copywriting courses show you how.
