Here’s another example of the difference between a job description and a job advert.

The Job Description

Position Title: Marketing Manager
Geographic Location: Amsterdam, Netherlands
Compensation Package: Up to €70,000 annum

Company Overview:

My client stands as a preeminent leader in the global adult retail industry, providing an extensive array of products that includes erotogenic devices, intimate wear, and prophylactic solutions. Our enterprise maintains a robust presence online alongside a physical footprint encompassing over 35 retail establishments across the European continent.

Role Synopsis:

The incumbent will orchestrate strategic marketing endeavours aimed at recalibrating and elevating public conceptions of the adult entertainment sector. This role demands the management of a diverse product array under the auspices of several acclaimed brands, employing advanced digital marketing methodologies to optimise market penetration and brand allegiance.

Core Responsibilities:

• Architect and execute an integrated marketing strategy that spans digital and terrestrial realms.
• Harness advanced Search Engine Optimization, Pay-Per-Click, and affiliate marketing techniques to bolster brand visibility and accelerate revenue generation.
• Provide strategic direction and oversight to a multinational cadre of channel specialists.
• Administer substantial fiscal allotments for advertising initiatives and promotional campaigns.
• Cultivate and lead a bespoke team, championing innovation and creative problem-solving.
• Penetrate emerging markets, thereby augmenting the corporation’s market presence and influence.

Professional Prerequisites:

• Demonstrated expertise in digital marketing, with a preference for backgrounds in international retail contexts.
• Proficient in the utilization of SEO, PPC, and affiliate marketing frameworks.
• Exemplary communicative and leadership acumen.
• Analytical and creative prowess within a data-driven marketing paradigm.
• Acclimatization to adult-oriented content and capability to engage with sensitive subject matter with utmost professionalism.

Opportunity Highlights:

• An unparalleled opportunity to engage in a specialized market, endowed with substantial creative liberties.
• Collaboration with connoisseurs and stewardship of established brands.
• Development of a substantial portfolio with extensive international visibility.
• Active participation in the transformation of societal attitudes and the enhancement of consumer experiences within the adult industry.

Please send your CV to (email address). Unfortunately, due to the high number of responses, we will only be able to respond to people who we’d like to invite for an interview.

The Job Advert

Marketing Manager
Amsterdam
Up to €70,000

Are you comfortable with your sexuality?

We’re not talking about what way you swing (although we do sell swings), we’re talking about sex – because we’re comfortable with it.

But that’s easy for us to say because our client is one of the largest international adult omni-channel retailers and they’ve asked us to help them find a talented and progressive Marketing Manager.

It’s funny, but when the subject of sex turns up, a lot of people can feel a little uncomfortable. Some of those people might be your family or your friends – and you’ll have to tell them that you work in the sex sector. It’ll be your job to be able to explain, calmly, that’s not something to feel uncomfortable about.

It’s not just sex toys, it’s also lingerie and safe sex products – and if you can’t change your friends’ and family’s perceptions about what you do, how are you going to change the public’s?

Isn’t changing people’s perceptions fundamentally what marketing is really all about?

As you’d expect, the marketing challenges in this industry are unique.

You’ll be targeting a large audience in a niche sector, so you’ll be picking up skills you’d struggle to find anywhere else. But you won’t be going into it unarmed because you’ll be using the power of this company’s well-known international brands. There are also emerging markets in Europe, so you’ll get to build an entire corporation’s border-crossing marketing strategy. Imagine how impressive that’ll look in your portfolio?

You’ll enjoy working with industry experts but doing things your own way – which includes creating your own team. You’ll have the rare opportunity to work across several channels – and there’s the online stores as well as over 35 brick-and-mortar shops. And you’ll be given an enviable advertisement budget to play with.

In short, you’re already a good Digital Marketing Manager and this role will help you become even better.

If you’ve got international retail experience digitally marketing a broad range of products, using SEO, PPC, and affiliate advertising, and guiding an international team of channel specialist you’re probably the one for this job.

You probably got into marketing because you’re the kind of person who is commercial, creative, and data-driven– and let’s be honest here – in what other sectors could you be as creative? And where else is your target market going to be as interested in what you show them and be part of creating that unique experience and help people have a great time?

Here, you’ll get a practically free rein to be yourself. They’re not the kind of company to blush and shy away from your ideas.

Without people like you, everyone’ll continue to recoil from sex. To associate it with smut.

They’ll be missing out. Don’t make the same mistake.

Email me (recruiter name) at (recruiter email) with your CV. If it’s not up to date, don’t worry, get in touch anyway. I’ll answer any questions you might have.

Everyone will receive a response.