Attracting the right candidates means “selling” your job

It’s a good day to invest 45 minutes or so listening to Mitch Sullivan in conversation with Marcus Cauchi on The Inquisitor podcast, recorded last year.

They discuss the importance of *selling* your job if you want to attract the right candidates.

“Job adverts have an audience of one”, says Mitch. “Why should a successful candidate who has no need to move, leave their job to join your business?”

If you make your advert like everyone else’s, and you focus on you, your company and what you think is important, you might attract applicants but you will find the experience disappointing. Recruiting well is every manager’s number 1 responsibility.

Listen by clicking on the image below:

If you would like more thoughts and musings on recruitment, you might want to download Mitch’s free book “On Recruitment”.

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The Taster Course

This is a pre-recorded taster course that will give you a clearer understanding of why writing effective job ads is important.

It also allows you to experience the training, which will help you decide if you want to invest in one of our copywriting training programmes.

The Standard Course

You’ll learn how to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.

Includes the pre-recorded course only.

The Personal Course

You’ll learn how to sell jobs more effectively in writing. And that’s regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.

Includes the pre-recorded course, a writing assignment and customised live reinforcement coaching via Zoom.

The Group Course

A bespoke programme for corporate recruiters, HR professionals, and groups from recruitment agencies.

Includes the pre-recorded course, a writing assignment and customised live training as a group, via Zoom. Each workshop can cater for between 6 and 10 delegates.

Taking the Job Brief

You’ll learn more about how to get the quality of information you need to be able to write a quality job advert, or series of emails and InMails. It all starts with the conversation you have with the hiring manager.

What’s your goal today?

1. Buy our pre-recorded Copywriting for Recruiters training course?

The Standard Programme includes a mix of video, text, exercises, quizzes, self-assessments, and downloads. It covers the theory of writing effective job adverts and you’ll learn the psychology of attraction via a repeatable formula that’s been the DNA of all direct response advertising for more than 100 years.

To supplement the pre-recorded course, you can have a 121 coaching session where we will give you feedback on one of your new job ads that will be personalised to your job and writing style.

You’ll get our ‘Book of the Course’ which contains all the course content plus a bit more, which you can refer to anytime.

2. Book a group training programme?

The Group Programme incorporates the pre-recorded course, writing practice (and feedback) and a half-day workshop.

Suitable for agency or inhouse recruiters from the same company. We can accommodate groups from 6 to 50 people.

3. Learn more about the art and science of writing more attractive job postings, emails or Inmails?

You can read a selection of articles and blogs about various aspects of recruitment advertising.

You can also download a free copy of Mitch’s book ‘On Recruitment’ or read reviews of it.

4. Know more about us?

We’re not big on talking about ourselves (you’ll understand why after doing the course), but if you’d like to know how this training programme got started and who the people are behind it, find out more about us.

5. Get in touch?

We’ll probably have a training option for you, regardless of the size of your business or where you’re located. You can schedule a free consultation here or make a general enquiry.