About Us
By 2015, Mitch Sullivan had seen enough people on social media complaining about getting bad responses to their job postings to think that maybe something could be done about it.
He decided to build a copywriting training programme specifically for recruiters and asked Jackie Barrie to help him. It took-off almost immediately and has grown steadily ever since.
One of the reasons the training is so effective is because it’s based on the fundamental principles that have been the basic DNA of all forms of direct response advertising for over 100 years.
Another reason is it brings together the skills, knowledge and sensibilities of two people who come at the subject matter from two different directions.
Jackie Barrie has been a generalist copywriter for over 30 years and a copywriting trainer for over 20 years. Mitch has been a recruiter (and always taken job advertising seriously) for a similar length of time.
The courses (along with the associated individual coaching and workshops) are faithful reproductions of that original 1-day training courses they both delivered in training rooms all over the UK between 2015 and 2020.
It has been fully road-tested, then tweaked and adapted whenever necessary.
Your Trainers
Mitch Sullivan started in recruitment in 1988. He’s worked agency and client side and since 2000 has only worked retained. It was also in that year he started leveraging his ability to produce great job ads to get clients to pay him part of the fee upfront.
In 2015, he invited Jackie to join him in creating, developing live Copywriting for Recruiters courses and delivering them up and down the UK and Ireland.
Since then, they’ve trained nearly 2,000 recruiters how to write better job ads.
If you’d like to learn more about Mitch, click here.
Jackie Barrie has worked as a generalist copywriter for several decades, first in-house (where she was a hiring manager), and now freelance. She has run training courses since 2008, both on and off line.
She’s also spoken at conferences around the world, and has published books on marketing, networking, writing for the web, and icebreakers & energisers for speakers and trainers.
She has qualifications in neuroscience, a degree in psychology, and originally trained as a journalist.
If you’d like to learn more about Jackie, click here.
Pete Greenfield has loads of recruitment copywriting experience and knowledge and Mitch has known and worked with him for more than 15 years.
He’s spent the past several decades writing recruitment ads, websites, social content and print collateral for hundreds (probably thousands) of organisations. These have included banks, airlines, SMEs, tech giants and recruitment consultancies.
He joined us in 2022 specifically to add more insight to our individual coaching services.
If you’d like to learn more about Pete, click here.
