Do your recruitment ads sound as if they’re written by AI?
“Before you were a recruiter, you were a human being.”
That’s a phrase often used by Jackie Barrie on our training courses.
She continues: “And you need to write in a way that appeals to other human beings.”
The problem with most recruitment adverts
The problem we mainly see is that recruiters see other job ads and think that’s the way job ads ought to be written.
They fall into bad habits.
They use recruitment clichés.
Words that are so over-used they’ve become meaningless.
Job ads that sound like they’re written by AI
In a study by WhatJobs, ‘fast-paced’ was the most common phrase used in job ads posted on their platform (closely followed by ‘dynamic’, ‘team player’, ‘proactive’ and ‘can-do attitude’).
In 1 million UK job ads posted in one month on Adzuna, the most common words and phrases were ‘communication skills’, ‘passionate’, ‘motivated’, ‘organised’ and ‘track record’.
There is another way to recruit
If you find yourself writing something you’ve written a million times before (or that you’ve seen elsewhere a million times before), stop it. Think of another way to say it.
If the environment really is fast-paced, prove it by telling stories and/or sharing facts.
That way, your ads are more likely to stand out from the rest, get noticed, and be believed.
How can I be a better recruitment copywriter?
If you’re not sure how to do that, then you should probably look into one of our recruitment copywriter training courses.
If you would like more thoughts and musings on recruitment, you might want to download Mitch’s free book “On Recruitment”.
