Good recruitment copy doesn’t start and end with job adverts

You could be forgiven for thinking that our recruitment copywriting courses only teach you how to write really good job ads. You’d be forgiven, but wrong.

Good recruitment copy is about more than just your job ads

Here’s a copy of an email I received from an experienced technical recruiter who attended our copywriting course a few years ago.

“Since attending the course, I’ve had more cause to use what I learned in sales emails and InMails to potential candidates than actually using it for job ads, and the results have been good.

Even if they’re not interested, people are going out of their way to tell me that the message is the best they’ve seen – in the past they’d just ignore it.

I’m getting responses every day, even to the point where some people have said they only wanted to talk to me because of the quality of my message.

The course has really helped. Thanks.”

If you work in a candidate short market and those candidates are turned-off by your marketing*, you should be emailing your boss demanding to know why you’re not getting training on how to improve this.

Start by sending them a list of our courses:

The Standard Course

You’ll learn how to write effective job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.

Learn in your own time and at your own pace.

Includes the pre-recorded course only.

The Personal Course

You’ll learn how to sell jobs more effectively in writing, regardless of whether the channels used are job posts, emails, Inmails or social media.

Includes the pre-recorded course, a writing assignment and customised live reinforcement coaching via Zoom.

The Group Course

Includes the pre-recorded course, a writing assignment and customised live training as a group, via Zoom.

Ideal for inhouse recruitment teams and recruitment agencies whose primary candidate sourcing channel is advertising.

The Full Course

Includes the pre-recorded course, a writing assignment, customised live training as a group and individual personalised coaching sessions.

Ideal for inhouse or agency teams who take job marketing seriously.

Taking the Job Brief

This is a bite-sized training module. It will show you how to ask the right questions to get the information you need to attract and assess the right candidates.

1 to 1 Coaching

We’ll study one of your job ads and prepare feedback and learning points which will be delivered remotely.

Also includes coaching on writing emails, InMails and social media posts, if needed.