This copywriting course was a real eye-opener in understanding the underlying motivations that drive people to make career moves. Understanding the difference between a job description and a job advert is key to getting beyond the corporate jargon that people just scroll by these days.
I’m now consistently getting better responses from my ad copy and there is no looking back. I've come to realise that it is possible to unearth great talent with good quality written copy.
After doing the copywriting course more than 18 months ago, I now use things I picked up on the course without even realising it. Today it's hard to believe that people applied to some of the adverts I posted prior to doing the course.
Working in niche markets such as DevOps and Cyber Security, I'd given up on job adverts and had convinced myself they didn't work. Then I decided to do the Copywriting for Recruiters training course and have been converted.
Since taking the copywriting course, my use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
I have seen a huge improvement in applications from relevant candidates. Also, now it takes me less than 1 hour to write a new job ad, whereas before it used to take at least 2 hours.
I’m normally quite sceptical of recruitment trainers, but Mitch was always someone I admired. This only grew once I did one of his online courses. I highly recommend them. They are both refreshing and useful.
After doing the Copywriting for Recruiters group programme and changing the way I write job ads, I started getting lower overall response rates but with a much higher % of relevant candidates. I would recommend this course to everyone.
I often struggled with writer's block. This course proved to be the creative breakthrough I needed. It gave me new perspectives and techniques, allowing me to overcome mental barriers and tap into my creativity.
The techniques learned in this copywriting course have proven invaluable in conveying the unique selling points of each job opportunity, fostering a more profound connection between candidates and the positions I promote.
