The Taster Course
This is a pre-recorded taster course that will give you a clearer understanding of why writing effective job ads is important.
It also allows you to experience the training, which will help you decide if you want to invest in one of our copywriting training programmes.
You’ll learn:
- The difference between a job advert and a job description.
- Where most job posts go wrong.
- How to identify the key facts to include in your job ads.
- How to put yourself in the reader’s shoes.
It will take somewhere around 30 minutes to complete and your subscription period is 14 days from the date you first access the course materials.
If you like what you see, you’ll get the cost of this Taster Course deducted from either the Standard or Personal courses.
£40 per person
What’s in The Taster Course?
4 chapters containing 14 bitesize lessons (or instructions) made up of text, videos, downloads, activities, some external links and self-assessment.
Introduction
- What’s in this Taster Course?
- How the Taster Course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions
- Identifying key facts
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the candidate’s shoes
- See things from your reader’s point of view
- Why people leave jobs – The Tegze study
Conclusion
- Summary of key points
- Discount instructions
FAQs
Probably because you’re posting job descriptions rather than job adverts.
Not doing that is the starting point in crafting job content more people will want to read .
Yes, definitely.
But much would depend how good the advert needs to be to attract the right types of candidates. If it needs to look like all the other job posts, Chat GPT works just fine.
Plus, you should aim higher than repeating what everyone else (including Chat GPT) is doing. One day it will stand you in good stead, if only because you’ll know how to prompt AI properly.
Plus, writing and being creative should be the fun part of being a recruiter.
It makes no difference if you have 6 months or 6 years experience.
In fact, recruiters with less experience usually have fewer bad habits to unpack.
No, but you do need to be unafraid of the process of writing.
No. But if you go on to do our Standard Course, yes.
But only once you’ve mastered structure, style and tone of voice. If you want to become an effective copywriter capable of producing blogs, articles, emails and even ad campaigns, the Standard Course would be the start of that journey.
If you have any questions or need any help, please email mitch@copywritingforrecruiters.com
You can pay in your own currency using PayPal or your credit/debit card.
If your company process requires an invoice in advance of payment, please email mitch@copywritingforrecruiters.com
We are currently not charging VAT or any kind of sales tax on any of our products.
All you need is a computer, tablet or smartphone and high-speed internet access.
I completed the Copywriting for Recruiters course a while back. It was a game changer – a 750% increase in hires made through direct applications between 2021 and 2022.
The course made me realise how little I actually knew and how much I still have to learn. It was a daunting feeling, but their expertise has been invaluable in helping me to think about copywriting in a newer, more professional way.
Insightful, with great real-life examples. It should be called Copywriting for Dummies because everyone will understand how to boost your advert replies! And applications from decent candidates, not random profiles.
After completing the course I’m more bullish about my job ad copywriting skills. Another benefit is the copywriting formula transfers so well to my LI invitations and EM/IM pitch content. For some reason I compartmentalized job ads and direct candidate pitches as if they were two entirely different content types.
I think that I am going to find this useful, but probably not just for writing adverts. Thank you very much.
It combines the underlying theory with some great real-world examples and anybody involved in sourcing candidates should do this course.
I went into this hoping to tighten up my writing a bit; I don’t think I was expecting the course to completely upend everything I thought I knew about how to craft a compelling piece of recruitment marketing. Great format and enjoyable too.
Loved this training! Have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live.
I love how you can complete the course at your own pace. Another plus is that, as a non-English native, I can also say that everything is very comprehensible, and the tips stay valid in other languages and countries.
You are given permission to be different, and it’s great.
This course has brilliant insight and effective yet simple ways and formulas in explaining how create great adverts. Thank you!
