The Personal Course
This option is particularly relevant for agency or inhouse recruiters who want to add practical knowledge to the theory.
The theory is covered in the Standard Course and the reinforcement training is covered in the writing assignment and the 1-hour coaching and feedback session.
The Personal Course includes:
- The Standard Course.
- A writing assignment, where you’ll practice what you’ve learnt so far by writing a new job advert.
- A personalised 1-hour feedback and coaching session (with Mitch) which will be based around your writing assignment.
- The ‘Book of the Course’ which contains all the course content, plus a bit more.
This option is ideal if you want to make a group booking, but have fewer than 6 delegates.
£270 per person
What’s in the Personal Course?
11 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes – all of which amounts to around 3 hours of learning.
Followed by a personalised individual coaching coaching session where we will work with you on one of your newly written job ads.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions
- Identifying key facts (FREE PREVIEW)
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze study: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
What’s Next
- Practice your ad-writing skills
FAQs
Probably because you’re posting job descriptions rather than job adverts. Not doing that is usually the starting point.
Yes, definitely.
But much would depend how good the advert needs to be to attract the right types of candidates. If it needs to look like all the other job posts, Chat GPT works just fine.
Plus, you should aim higher than repeating what everyone else (including Chat GPT) is doing. One day it will stand you in good stead, if only because you’ll know how to prompt AI properly.
Plus, writing and being creative should be the fun part of being a recruiter.
It makes no difference if you have 6 months or 6 years experience. In fact, recruiters with less experience usually have fewer bad habits to unpack.
No, but you do need to be unafraid of the process of writing.
Yes, but only once you’ve mastered structure, style and tone of voice. If you want to become an effective copywriter capable of producing blogs, articles, emails and even ad campaigns, this course would be the start of that journey.
Yes. To access a free lesson please click here. You can see the course overview in the section on the left of this page.
You can also experience the course here, for less than it costs to buy a round of drinks.
This should give you a better sense of the quality and style of the course and the integrity of the content.
If you have any questions or need any help, please email mitch@copywritingforrecruiters.com
You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email mitch@copywritingforrecruiters.com
We are currently not charging VAT or any kind of sales tax on any of our products.
All you need is a computer, tablet or smartphone and high-speed internet access.
If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email mitch@copywritingforrecruiters.com and we’ll see what we can do for you.
I completed the Copywriting for Recruiters course a while back. It was a game changer – a 750% increase in hires made through direct applications between 2021 and 2022.
The course made me realise how little I actually knew and how much I still have to learn. It was a daunting feeling, but their expertise has been invaluable in helping me to think about copywriting in a newer, more professional way.
Insightful, with great real-life examples. It should be called Copywriting for Dummies because everyone will understand how to boost your advert replies! And applications from decent candidates, not random profiles.
After completing the course I’m more bullish about my job ad copywriting skills. Another benefit is the copywriting formula transfers so well to my LI invitations and EM/IM pitch content. For some reason I compartmentalized job ads and direct candidate pitches as if they were two entirely different content types.
I think that I am going to find this useful, but probably not just for writing adverts. Thank you very much.
It combines the underlying theory with some great real-world examples and anybody involved in sourcing candidates should do this course.
I went into this hoping to tighten up my writing a bit; I don’t think I was expecting the course to completely upend everything I thought I knew about how to craft a compelling piece of recruitment marketing. Great format and enjoyable too.
Loved this training! Have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live.
I love how you can complete the course at your own pace. Another plus is that, as a non-English native, I can also say that everything is very comprehensible, and the tips stay valid in other languages and countries.
You are given permission to be different, and it’s great.
This course has brilliant insight and effective yet simple ways and formulas in explaining how create great adverts. Thank you!
