FAQs

Probably because you’re posting job descriptions rather than job adverts. Not doing that is the starting point to crafting something people will want to read.

Yes. It’ll write you one in seconds. The catch is it’ll hand you a plausible 5/10 ad and it has no idea it’s only a five — it can’t tell you the brief was thin, or that it buried the one real reason someone would leave their job for this one. Knowing whether an ad is any good, including one AI wrote, is the skill worth having now. That’s what this teaches. As a side effect, you’ll also learn how to brief AI properly, which most people don’t.

Fair question. mitchs.ai will get you at least a 7/10 ad every time, because the method’s built into it. The training is for the part the tool can’t do for you: judging whether any ad – including the one it just wrote – is right for the job in front of you. It also makes you much better at briefing the tool, which is where most of the quality comes from. The course teaches the judgment; the tool does the typing.

Most people start with The Personal Course — the full method, then I mark a real ad of your own, which is where it sticks. The Course on its own is fine if you’d rather work alone. The Full Course adds Taking the Job Brief, for when the problem starts before a word is written. Not sure? Start with the free Taster.

The Taster shows you where your ads go wrong. The course shows you how to fix them. The free lessons make the case and set up the thinking; the paid ones teach the method — the structure and the techniques that turn a brief into good quality job marketing.

Yes. The whole first part of the course is free — thirteen lessons on why most job ads don’t work and what your readers are really after. It’ll give you a clear sense of the quality and style before you spend anything. Start the free Taster

It makes no difference whether you have six months or six years. If anything, recruiters with less experience have fewer bad habits to unpack.

No. Effective job ads come from structure and clear, unambiguous writing, not flair — and structure is far more reliable than creativity. It’ll sharpen your instincts over time, but the method works whether or not you think of yourself as a creative person.

No. You need to be unafraid of writing, not good at it — the method handles the rest, and you improve with practice. The skill that lasts isn’t the writing anyway. It’s being able to look at any ad, including one AI wrote, and tell whether it’s doing its job.

No. The same method works on anything you write to persuade someone — emails, InMails, outreach messages, social posts. Job ads are where it’s easiest to see, but plenty of recruiters get just as much out of it for their outreach as their job ads.

Yes. Qualified people who aren’t desperate for a job will only read on if the ad opens by telling them how this job might be better than their current one. That’s what gives them a reason to keep reading, which is a job ad’s primary objective. If the ad is just a copy of the JD, passive candidates click away within seconds and active candidates skim.

Yes. When faced with a buying decision, everyone is primarily motivated by their own self-interest, wherever they are. Their first priority, consciously or not, is whether what’s on offer might improve their life in some way. It doesn’t matter if they’re buying a new job or a new fridge.

Done properly, around three hours. Do it in as many sittings as you like and go back over any part as often as you want. Access is yours for life — buy it and start whenever suits you.

Yes. Finish The Course and you’ll get a 61-page ebook of everything in it, to refer back to whenever. If you want your own work looked at, you can add one-to-one coaching, or take The Personal Course, which builds it in.

Yes. For teams of six or more, everyone does The Course, then there’s a half-day live workshop built around your team’s own ads. It’s priced to the group, not per seat — tell me the size of the team and I’ll quote it.

Yes. If you work through the whole course and you’re not satisfied, let me know within 30 days of finishing it. We know the training works, so the only reason we can think of for you not being satisfied is that your job ads were already of a high standard.

Yes. There’s a sample of individual testimonials here, from named recruiters with links to their LinkedIn profiles. For contact details of previous corporate customers who booked group courses, email me at mitch@copywritingforrecruiters.com.

The Course is designed to be self-contained. But if you have any questions or need help, email mitch@copywritingforrecruiters.com.

You can pay in your own currency using PayPal or a credit/debit card. The fee is exclusive of VAT or whatever sales tax applies in your country. If your company needs an invoice in advance, email suzie@copywritingforrecruiters.com.