• Why do this course?

    Writing better job ads, emails, Inmails and social media posts will attract better quality applicants and amplify your employer brand. The blended course is created bespoke for your organisation and your team's writing skills.

  • What does it include?

    Online training plus half-day live Zoom session with Mitch Sullivan and Jackie Barrie. Your team will receive personalised feedback on their own copywriting skills plus one month of personal reinforcement coaching.

  • Who is it for?

    This blended course is tailored each time for groups hiring on behalf of one brand. Recruiters who attend might be from in-house recruitment teams, corporate HR departments, or medium-to-large recruitment agencies.

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How it works

PART 1: Pre-recorded training

First, trainees work through the pre-recorded part of the training course here. This will take them around 3 hours.

PART 2: Assignment

They then use what they’ve learned to write a job ad and email it to us. We’ll mark it up and work on their draft copy during part 3 of the course.

PART 3: Zoom training

In this live half-day Zoom course, recruiter Mitch Sullivan, copywriter Jackie Barrie (and any guest tutors we bring in) will recap the key learnings from the pre-recorded part, and answer any questions. Most importantly, we'll give everyone personal feedback on their own writing approach and style.

During this part of the course, delegates rewrite their advert based on the comments they've received. They'll end the session with probably the best job ad they've ever written.

Note that this group training isn't just customised based on the employer brand and the attendees' own ads, it also has plenty of breaks and interaction. This means that delegates don’t spend time passively sitting in front of the screen.

A maximum of 10 recruiters will be on the call, so don’t think of this part like a training course. It’s more like group mentoring or consultancy.

PART 4: Reinforcement coaching

And it doesn't end there, because all attendees are entitled to a whole month of one-to-one support where Mitch will help them develop their job ads.

P.S. When restrictions allow, we deliver the entire course in person, on-site, anywhere in the UK or worldwide.

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What does it cost?

£400 per delegate plus VAT

Mitch will provide you with a group invoice and a secret discount code so your team can access the pre-recorded part of the course.

Scottish Power
Thomas Thor Associates
Network Rail


Elevate your adverts

Simon Halkyard, Asda

Across Talent Acquisition we spend a fortune advertising our jobs. But tend to spend far less actually upgrading and improving the content within them... So it was great to get some external support, training and perspective on our job adverts through Mitch Sullivan and Jackie Barrie’s Copywriting course. If you are looking to elevate your adverts I recommend giving them a shout.

Write a spot on job ad

Pauline Trooster, Upfield

Just finished this online course. Want to learn how to write a spot on job ad? Click on the link.

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