What's in the course?

10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning.

  • 1

    Introduction

    • What's in this course?

    • How the course works

    • Before you start

  • 2

    Putting job advertising into context

    • History of job advertising

    • Trends in job advertising

    • Do candidates search online for jobs?

    • Where most job ads go wrong

    • Job ads & job descriptions

      FREE PREVIEW
    • Identifying key facts

    • Which facts to include

    • Self-assessment: Putting job advertising into context

  • 3

    Putting yourself in the reader's shoes

    • See things from your reader's point of view

    • Why people leave jobs: The Tegze study

    • Tegze: Interpreting the results

    • Where people read ads

    • Self-assessment: Putting yourself in the reader's shoes

  • 4

    4-step formula for writing effective ads

    • Introducing AIDA

    • Self-assessment: Four-step formula for writing effective ads

  • 5

    Grabbing attention

    • Grabbing attention

    • What is a headline?

    • Writing headlines that stand out

    • Headline-writing techniques

  • 6

    Maintaining interest

    • Structure of your ad

    • How people read online

    • Keeping people's interest

    • Self-assessment: Maintaining interest

  • 7

    Generating desire

    • Using support language

    • Facts and stories

    • Turning features into benefits

    • Self-assessment: Generating desire

  • 8

    Prompting action

    • Call to action

    • Where the CTA goes wrong

    • Sample ad

  • 9

    Trends in copywriting

    • Openness, honesty and transparency

    • Copywriting advice

  • 10

    Conclusion

    • Using your new skills

    • Summary

    • How did you get on?

What does it cost?

You can use your credit/debit card or PayPal.

  • £264.00

    Access to the course for 30 days.
    Fee includes tax at your local rate.

    Continue

Reviews

5 star rating

Outstanding content for every recruiter

Mark Pearce

After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. Mitch and Jackie's course has taught me a stack of ne...

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After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. Mitch and Jackie's course has taught me a stack of new information that I'll be putting to immediate use in my job ads. The course is easy to follow, it's presented well and rammed with fantastic content recruiters at every level will learn from. I highly recommend you get yourself on this course ASAP.

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5 star rating

Just what I needed

Sharn Lalkiya

I'd been looking forward to attending the Copywriting course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with ...

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I'd been looking forward to attending the Copywriting course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examples and very well thought out to be based online. I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.

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5 star rating

Great training

Tanja Faux

Loved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content an...

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Loved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content and delivered in a really easy way! Watch this space for some new ads.

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5 star rating

High quality personalised training

Yasmine Gray ᴀssoc CIPD

I hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that...

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I hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that want the job you offer. I still have the tip sheet on my desk and refer to it every time I work on an advert.

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5 star rating

Does what it says on the tin.

Johnny Walker

If you are a recruiter, who writes job ads, to attract potential candidates, to fill roles, for money....then this is more money. A lot more money. Imagin...

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If you are a recruiter, who writes job ads, to attract potential candidates, to fill roles, for money....then this is more money. A lot more money. Imagine being able to attract more, higher quality candidates AND fewer 'near miss' candidates. Imagine being able to show your response rates to a potential client and win more business. Imagine knowing you were taking less of a punt and were more in control of your revenue stream. Still here? Why? - Go buy Copywriting for Recruiters. (That's a 'call to action' - you'll learn about it when you complete the program.) Then you can stop just using your imagination and start implementing knowledge and banking more fees. Feels better doesn't it (emotional language works well too...) Now where's my dotted line and scissors icon gone... Buy Copywriting for Recruiters now.

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5 star rating

Easily the best investment in our team, do it.

Cian Crosse

Everyone on our team has done Mitch and Jackie's course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's n...

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Everyone on our team has done Mitch and Jackie's course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory to go once you've joined nineDots. Creative writing adds quite a lot of value in a somewhat beige industry. We all make regular placements from our adverts - to the point that if we don't get suitable candidates from an ad, we're extremely disappointed.

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5 star rating

What a Headliner!

Rosie Skinner

Great course, very informative and plain speaking. I started this course with no idea how to write a crap job advert, let alone a good one, however, I now h...

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Great course, very informative and plain speaking. I started this course with no idea how to write a crap job advert, let alone a good one, however, I now have the tools and confidence to start advertising for and attracting some great candidates!

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5 star rating

A MUST for any recruiter, agency or in-house

Alex Marriner

If you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch ...

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If you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch deliver a fantastic online course which will provide you with the necessary info and guidance to do just that. By not taking this course, you'll continue to write shit ads. So sign up today (unless you recruit in the Digital Marketing space!)

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5 star rating

Excellent training course

Sean England

This training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and g...

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This training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and gave me a greater appreciation for the English language, copywriting and getting into the mind of the reader. I highly recommend this to anyone wanting to take their writing/advertising skills up a few levels.

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5 star rating

Lovely training course with great tips!

Nina Desmet

When I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those ...

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When I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those anymore, but I wasn't sure what/how to change and where to start. The information is presented clearly and with humour. The combination of text, short assignments and videos is great. I love how you can complete the course at your own pace. It took me longer than 3 hours to complete the course, but that's mainly because I prefer making notes while following a course, it helps me take it all in. Another plus is that, as a non-English native, I can also say that everything is very comprehensible and the tips stay valid in other languages and countries. Both Jackie and Mitch present several videos and it's clear that they are very passionate and knowledgeable about the subject. It's a joy to watch and translates very well through the computer screen. It makes you even more enthusiastic to complete the course and use the tips in real life. Thank you so much for the great work, Jackie and Mitch!

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5 star rating

Seriously the most valuable training course I've been on ...

ez khan

Over the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this copywriting for recruiters course did. Hi...

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Over the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this copywriting for recruiters course did. Highly engaging throughout, with clever use of video, as well as very credible content and learnings. Highly recommend this to all recruitment professional regardless of how long they've been "in the game"!

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star rating

FAQs

  • What technology do I need?

    All you need is a computer, tablet or smartphone and high-speed internet access.

  • Can I see a preview?

    To access a free lesson, please scroll to the top of the page and click 'Free preview' (or see the course overview above and click the link in Chapter 2). You'll then have an idea of the quality and style of the course, and the integrity of the content.

  • Can I contact the tutor(s)?

    This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@fasttrackrecruitment.com

  • How do I pay?

    You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.

  • Is there a satisfaction guarantee?

    If you work through the entire course and you're not satisfied, please let us know within 30 days of signing up. Email mitch@fasttrackrecruitment.com and we'll see what we can do for you.